Future with Tradition • Peer von Sicherer Foundation

Launching 24.10.24

In a world where everything’s moving at lightning speed and a photo gets just a two-second glance, I find myself longing for the days when my grandmother, would prepare for her Dia nights. She would handpick each slide from her travels, taking time to give every photo a deliberate place in the sequence. I can still hear the click as the slides shifted, see the dust particles dancing in the projector’s beam, and hear her voice telling the stories behind each face and place. Those evenings were my first taste of “traveling” the world, experiencing far-off places through her lens. It sparked a passion in me to capture the world as I see it and share those moments with others.

Photography runs deep in our family. Valerie's mother was one of the first women allowed to study photography in Germany, setting a path that my grandmother followed, then my mother, Marietta, and now me. It’s a tradition that’s carried forward, shaping a future that honors its past.

Valerie, a doctor, brought a unique perspective to photography—her medical background allowed her to see into people, to capture emotions without staging them. This collection of images spanning the last 40 years and today is a reminder to pause, to live in the moment, and to question the world around us. It encourages us to listen to the stories that often go untold amidst the noise.

In a time of relentless change, holding onto tradition isn’t just nostalgia—it’s the foundation we need to build a future that respects where we’ve come from.

We Peers are working towards a Future with Tradition.

Tibetan Flower

Managing Director of Non Profit Project Tibetan Flower.

Dr. Valerie Peer von Sicherer founded the non-profit project Tibet Flower in 1993, a project that supports Tibetan refugee children. She helped more than 100 Tibetan refugee children to get food, education, and a home. A lot of them are now lawyers and doctors. 

During COVID, I decided to step into my grandmother's steps and start Tibetan Flower. It leans on my grandmother's work connected with the digital world. With our latest fundraiser we supported our Tibetan friend Tenzin Jhyampa Ghale. He’s leading the Shang Gadhen Choekhor Line Monastery in Pokhara and is preparing young Tibetan refugee monks for their higher education. We financed the school and food fees for 21 young monks in 2020.
We are working currently on concepts to generate continuous financial support for Tibetan refugees. This Project is on Social Media supported through photos, Valerie took on her analog Leica camera 27 years ago.

Swan Land

Partner at Swan Land Bavaria.

It is of utmost importance to create and preserve paradises for the human soul, poetic havens where one can for a while forget the troubles of our time. Imagine you are King. You have the money and power to do and build whatever and wherever you want. After seeing a lot of the World, you find the place to be, where you find magic, inspiration, tranquility and a strong bond to nature. You build a visionary castle, like never seen before. You invite creative minds from all around the World and support their work. Musicians, Artists and Visionaries. You become a myth and legend, and millions of people come to see what you´ve envisioned. This story was written in Swan Land, and it´s time to pick up the pen and continue the story.

We asked ourself why did King Ludwig II build the castle here in the first place? Nature, Energy and Inspiration – creating a meeting spot for the World´s visionaries and leaders and supporting creatives. We believe what humans need is not a tensionless state but rather the striving and struggling for some goal worthy of the soul.

Our soul directs us to create Peers Hubs around the globe, places that nourish the mind and soul.

Beauties of Now

Partner of Non Profit Project Beauties of Now.

The Peer von Sicherer Family is protecting since more than 100 years nature and acquires special nature reservoirs in the world. On the families multiple acres of land are more than 100 protected flowers, that Laina Peer is photographing to showcase their beauty of now. Creating awareness for the presences but also the beauty in nature.

Technical University Munich

Coach @UnternehmerTUM

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