HomeChapter I
Creation & Curation

Keno Peer
In his own words
I grew up between worlds that were never separate to me: seven generations of medicine and a family shaped by art, architecture, and collecting. Rather than choosing one path, I found myself drawn to the space between them. Beauty and health, intuition and structure, tradition and technology.
I’ve always been curious about how things connect. How experiences shape our perception, how seemingly unrelated ideas reveal common patterns, and how those connections can become something meaningful.
Over time, that curiosity became a way of approaching life: a continuous experiment in turning ideas into structures that can outlive the moment. Brands, companies, investments, and communities are different expressions of the same question: What is worth creating today that could still matter generations from now?
I call that idea Future with Tradition.
Founded
Peers Capital
Backing the Future of Human Health.
Co-Founder & Partner· Since 2026
If you’re building or investing in the future of health, let’s connect.

Peers Studio
Designing the future of Human Health.
Founder· Since 2024
After a decade of building brands and shaping go-to-market strategies, we founded Peers Studio. Between the founding members we have established and scaled 9 figure start-ups, had multiple successful exits and advised some of the leading global consumer brands on growth, marketing strategy and commercialization.
Peers Studio was founded out of the unique need to support our own portfolio companies in order to establish and scale brands whilst enabling the companies we invested in to focus on business and product fundamentals. We do not just design brands, we work alongside founders to shape every customer touch point end-to-end and seamlessly integrate brand identity with go-to-market strategy.


Invested & Shaped
Baseline
DNA based 1:1 Health OS.
Investor · Peers Capital· Since 2026
Branding, UI/UX, WebsitePeers Studio

The Protocole
Physician-guided Peptide Protocols.
Investor· Since 2025
Brand, Product, Digital, SocialsPeers Studio
Built by science. Designed for the future. Longevity protocols reserved for those who demand more from modern wellness.

Everyday Dose
Say Hello To Smarter Coffee.
Investor & Founding Team· Since 2020
Believing in the overarching benefits of nootropics and providing alternate solutions especially those suffering with ADHD, we invested in and supported the team with branding and design execution.
We invested into the company with both financial and human capital from day-1 by supporting the brand with all things design. Working closely with the team, our founder helped build up the brand covering everything from brand look and feel, to website and social media presence.

YOU(th)
Unlocking Prevention for 8 billion people.
Investor & Advisor· Since 2024
Strategic Advisory, Fundraise Support, Design, UI/UXPeers Studio
After the pandemic, I presented my idea for Sameday Health Chapter 2 to the Board. When I branded & built the company vision, my intention was to grow out of dark times, much like a lotus flower. The aim was to use this time to build a strong foundation and become the change in healthcare.
However, the core team decided to take a break after an intense three-year sprint. My vision for a digital twin reflecting our status was put on hold.
That was until I met the YOU(th) Team. My dream of a digital twin was revived, but with a simpler approach that could potentially reach nearly all 8 billion people on this planet.

The Human Reset
The Fastest Release of Tension & Pain.
Investor & Co-Founder· Since 2023
Having experienced and benefited from The Human Reset technique first hand we were blown away as to why more people had not heard of or tried it. Convinced of the method's merits having seen how it positively impacted our posture, mobility and mental clarity we wanted to play a role in re-branding, relaunching and growing the method as a brand in itself.
We entered a collaboration agreement with the practitioner to invest in the company (through both finance and human capital) for an equity stake, re-imagine the brand and re-launch. We updated the brand look and feel, recreated the website, implemented an online booking flow and fully manage the digital and physical brand presence. In addition we support with ongoing strategic advisory, operational execution, social media and ad management as well as brand and community activations.

Sameday Health
Healthcare, personalized.
Investor & Senior Creative Director· 2020 – 2023Exit in 2023
Peers Studio
Having invested into the company from the outset as the pandemic broke out, our founder became a shareholder and acted as the creative director and had ownership of all visual and brand assets.
This included everything from brand logo, web design, physical location and interior aesthetics as well as company merchandise / uniforms, company car fleet design and many more.

Empowder
Circadian Supplement.
Investor· 2023
Brand Identity, PackagingPeers Studio

W8X
Your All-in-one Strength Training Gym.
Creative Director & Founding Team· 2018 – 2020Exit in 2021
Being involved in the company from the start, our founder acted as the creative director and an equity holder for Arena (fka W8X) being responsible for everything brand related up until the exit in 2020. The work conducted included the inception and development of the brand end-to-end, including the physical product design, logo, web and digital media presence as well as planning, organization and execution of physical events and brand activations.

Invested
Optios
The foundation model for the brain.
Investor · Peers Capital· Since 2026

Alta Marea
Luxury Peptide Suncare.
Investor · Peers Capital· Since 2026

Plan A
Reversible Male Birthcontrol.
Investor & Advisory Board· Since 2023
Believing in the mission and team behind Plan A and trying to offer non-hormonal alternatives to birth control, our founder invested in the seed round of Plan A and provides brand and design advisory services to the company's CMO.

The Blood
Turn your Period Blood into Insights.
Investor· Since 2024
Discover the first menstrual blood fertility and menopause test.

Bloom
Therapy that works for everyone.
Investor· 2020 – 2023Exit in 2023
Believing in both the team and mission of bloom, our founder invested in the company at seed stage.


Creative work
Extension Health
Brand Identity And Launch.
Branding, Content, DesignPeers Studio

Razeco
Shave The Future.
Branding, Packaging, Website, CampaignPeers Studio

Zellaforte
Longevity Pioneer Since 1958.
Branding, DesignPeers Studio

Olympian Labs
For Every Mile Of Life.
Rebranding, Design, PositioningPeers Studio

re'Elle
The Age Of Knowing.
Branding, Campaign, WebsitePeers Studio

Pharia Health
Your Mind, But More Focused.
Branding, Brand Guidelines, WebsitePeers Studio

Foundrise
More Than A Hub, A Movement.
Branding, Website, EventsPeers Studio

Creandum
Euro Seed 50: A Stage For Founders.
Event Branding, Print, WebsitePeers Studio

Promix
No artificial anything.
Creative Consultant· 2019 – 2020
This project involves implementing new branding, creating wireframes for web, transitioning from plastic to organic packaging, creating custom photography and filters for web and social media, as well as graphic designs for a pop-up in NYC for Promix.
Keno has been working together with Albert Matheny, CEO & Founder of Promix Nutrition, on creative assets like graphic and web designs, expo designs, implementing the new brand identity, and photo and video productions.

Remedy Place
The World's First Social Wellness Club.
Creative Consultant· 2019
Keno helped Jonathan and created the launch creatives for the first Remedy Place on Sunset Blvd. in Los Angeles.

Quantgene
Ushering In The New Era Of Genomic Medicine.
Creative Consultant· 2019
Project 1: Development of the Quantgene showroom in Santa Monica, California, USA.
Project 2: Branding, website, marketing assets and merchandise for Pioneer Academy.
Project 3: Interior design of the Quantgene HQ for improved productivity and happiness.


Beginnings


Kristian Schuller
Fashion photography, New York and Berlin.
Trainee· 2016
Keno assisted as a trainee under Kristian Schuller, the New York and Berlin-based fashion photographer.

Stefan Imielski
Photography for Elle, Vogue and Harper’s Bazaar.
Trainee· 2015 – 2016
Keno assisted Stefan on shoots in Germany and Spain for magazines including Elle, Vogue, and Harper’s Bazaar.

Ergon 3
Product Industry Design.
Industrial Design Trainee· 2014
At Ergon 3 I learned how to bring an idea to reality. This includes the fundamentals of CAD software, concept sketches, prototype build, material listing, structured build phase and product photos. In this time I built a complete couch, with storage compartments and the possibility to change it into a bed.

Greening Innovations
Recycled clothes, redesigned for a cause.
Co-Founder· 2012 – 2013
I started “Greening Innovations” in cooperation with one of the biggest banks in Germany, “Stadtsparkasse”. We focused on using recycled clothes, redesigning them, and retailing them while donating 30% of our profits to refugees.

Dr. Rüdiger Hansen
Dentistry.
Dentist Internship· 2012
