HomeChapter I

    Creation & Curation

    Keno Peer in a street at night, café lights behind him
    Keno Peer von Sicherer

    Keno Peer

    In his own words

    I grew up between worlds that were never separate to me: seven generations of medicine and a family shaped by art, architecture, and collecting. Rather than choosing one path, I found myself drawn to the space between them. Beauty and health, intuition and structure, tradition and technology.

    I’ve always been curious about how things connect. How experiences shape our perception, how seemingly unrelated ideas reveal common patterns, and how those connections can become something meaningful.

    Over time, that curiosity became a way of approaching life: a continuous experiment in turning ideas into structures that can outlive the moment. Brands, companies, investments, and communities are different expressions of the same question: What is worth creating today that could still matter generations from now?

    I call that idea Future with Tradition.

    Founded

    Peers Capital

    Backing the Future of Human Health.

    Co-Founder & Partner· Since 2026

    If you’re building or investing in the future of health, let’s connect.

    peers.capital

    Peers Studio

    Designing the future of Human Health.

    Founder· Since 2024

    After a decade of building brands and shaping go-to-market strategies, we founded Peers Studio. Between the founding members we have established and scaled 9 figure start-ups, had multiple successful exits and advised some of the leading global consumer brands on growth, marketing strategy and commercialization.

    Peers Studio was founded out of the unique need to support our own portfolio companies in order to establish and scale brands whilst enabling the companies we invested in to focus on business and product fundamentals. We do not just design brands, we work alongside founders to shape every customer touch point end-to-end and seamlessly integrate brand identity with go-to-market strategy.

    peers.studio

    Peers.Earth

    Peers for Human Health.

    Founder

    peers.earth

    Invested & Shaped

    Baseline

    DNA based 1:1 Health OS.

    Investor · Peers Capital· Since 2026

    Branding, UI/UX, WebsitePeers Studio

    The Protocole

    Physician-guided Peptide Protocols.

    Investor· Since 2025

    Brand, Product, Digital, SocialsPeers Studio

    Built by science. Designed for the future. Longevity protocols reserved for those who demand more from modern wellness.

    Everyday Dose

    Say Hello To Smarter Coffee.

    Investor & Founding Team· Since 2020

    Believing in the overarching benefits of nootropics and providing alternate solutions especially those suffering with ADHD, we invested in and supported the team with branding and design execution.

    We invested into the company with both financial and human capital from day-1 by supporting the brand with all things design. Working closely with the team, our founder helped build up the brand covering everything from brand look and feel, to website and social media presence.

    everydaydose.com

    YOU(th)

    Unlocking Prevention for 8 billion people.

    Investor & Advisor· Since 2024

    Strategic Advisory, Fundraise Support, Design, UI/UXPeers Studio

    After the pandemic, I presented my idea for Sameday Health Chapter 2 to the Board. When I branded & built the company vision, my intention was to grow out of dark times, much like a lotus flower. The aim was to use this time to build a strong foundation and become the change in healthcare.

    However, the core team decided to take a break after an intense three-year sprint. My vision for a digital twin reflecting our status was put on hold.

    That was until I met the YOU(th) Team. My dream of a digital twin was revived, but with a simpler approach that could potentially reach nearly all 8 billion people on this planet.

    youth-healthtech.com

    The Human Reset

    The Fastest Release of Tension & Pain.

    Investor & Co-Founder· Since 2023

    Having experienced and benefited from The Human Reset technique first hand we were blown away as to why more people had not heard of or tried it. Convinced of the method's merits having seen how it positively impacted our posture, mobility and mental clarity we wanted to play a role in re-branding, relaunching and growing the method as a brand in itself.

    We entered a collaboration agreement with the practitioner to invest in the company (through both finance and human capital) for an equity stake, re-imagine the brand and re-launch. We updated the brand look and feel, recreated the website, implemented an online booking flow and fully manage the digital and physical brand presence. In addition we support with ongoing strategic advisory, operational execution, social media and ad management as well as brand and community activations.

    thehumanreset.com

    Sameday Health

    Healthcare, personalized.

    Investor & Senior Creative Director· 2020 – 2023Exit in 2023

    Peers Studio

    Having invested into the company from the outset as the pandemic broke out, our founder became a shareholder and acted as the creative director and had ownership of all visual and brand assets.

    This included everything from brand logo, web design, physical location and interior aesthetics as well as company merchandise / uniforms, company car fleet design and many more.

    samedayhealth.com

    Empowder

    Circadian Supplement.

    Investor· 2023

    Brand Identity, PackagingPeers Studio

    W8X

    Your All-in-one Strength Training Gym.

    Creative Director & Founding Team· 2018 – 2020Exit in 2021

    Being involved in the company from the start, our founder acted as the creative director and an equity holder for Arena (fka W8X) being responsible for everything brand related up until the exit in 2020. The work conducted included the inception and development of the brand end-to-end, including the physical product design, logo, web and digital media presence as well as planning, organization and execution of physical events and brand activations.

    arena.fit

    Invested

    Optios

    The foundation model for the brain.

    Investor · Peers Capital· Since 2026

    Alta Marea

    Luxury Peptide Suncare.

    Investor · Peers Capital· Since 2026

    Plan A

    Reversible Male Birthcontrol.

    Investor & Advisory Board· Since 2023

    Believing in the mission and team behind Plan A and trying to offer non-hormonal alternatives to birth control, our founder invested in the seed round of Plan A and provides brand and design advisory services to the company's CMO.

    planaformen.com

    The Blood

    Turn your Period Blood into Insights.

    Investor· Since 2024

    Discover the first menstrual blood fertility and menopause test.

    Bloom

    Therapy that works for everyone.

    Investor· 2020 – 2023Exit in 2023

    Believing in both the team and mission of bloom, our founder invested in the company at seed stage.

    enjoybloom.com

    Final Mouse

    Aim For Greatness.

    Investor· 2023

    finalmouse.com

    Creative work

    Extension Health

    Brand Identity And Launch.

    Branding, Content, DesignPeers Studio

    Razeco

    Shave The Future.

    Branding, Packaging, Website, CampaignPeers Studio

    peers.studio/case-studies/razeco

    Zellaforte

    Longevity Pioneer Since 1958.

    Branding, DesignPeers Studio

    Olympian Labs

    For Every Mile Of Life.

    Rebranding, Design, PositioningPeers Studio

    re'Elle

    The Age Of Knowing.

    Branding, Campaign, WebsitePeers Studio

    Pharia Health

    Your Mind, But More Focused.

    Branding, Brand Guidelines, WebsitePeers Studio

    Foundrise

    More Than A Hub, A Movement.

    Branding, Website, EventsPeers Studio

    Creandum

    Euro Seed 50: A Stage For Founders.

    Event Branding, Print, WebsitePeers Studio

    Promix

    No artificial anything.

    Creative Consultant· 2019 – 2020

    This project involves implementing new branding, creating wireframes for web, transitioning from plastic to organic packaging, creating custom photography and filters for web and social media, as well as graphic designs for a pop-up in NYC for Promix.

    Keno has been working together with Albert Matheny, CEO & Founder of Promix Nutrition, on creative assets like graphic and web designs, expo designs, implementing the new brand identity, and photo and video productions.

    promixnutrition.com

    Remedy Place

    The World's First Social Wellness Club.

    Creative Consultant· 2019

    Keno helped Jonathan and created the launch creatives for the first Remedy Place on Sunset Blvd. in Los Angeles.

    remedyplace.com

    Quantgene

    Ushering In The New Era Of Genomic Medicine.

    Creative Consultant· 2019

    Project 1: Development of the Quantgene showroom in Santa Monica, California, USA.

    Project 2: Branding, website, marketing assets and merchandise for Pioneer Academy.

    Project 3: Interior design of the Quantgene HQ for improved productivity and happiness.

    Moss Venice

    The Home For Your Ideas.

    Creative Consultant· 2023

    mossvenice.com

    Beginnings

    WU Vienna

    Entrepreneurship.

    Studies at the Vienna University of Economics and Business

    wu.ac.at

    University of Augsburg

    Mathematics.

    Studies at the University of Augsburg

    uni-augsburg.de

    Kristian Schuller

    Fashion photography, New York and Berlin.

    Trainee· 2016

    Keno assisted as a trainee under Kristian Schuller, the New York and Berlin-based fashion photographer.

    Stefan Imielski

    Photography for Elle, Vogue and Harper’s Bazaar.

    Trainee· 2015 – 2016

    Keno assisted Stefan on shoots in Germany and Spain for magazines including Elle, Vogue, and Harper’s Bazaar.

    Ergon 3

    Product Industry Design.

    Industrial Design Trainee· 2014

    At Ergon 3 I learned how to bring an idea to reality. This includes the fundamentals of CAD software, concept sketches, prototype build, material listing, structured build phase and product photos. In this time I built a complete couch, with storage compartments and the possibility to change it into a bed.

    Greening Innovations

    Recycled clothes, redesigned for a cause.

    Co-Founder· 2012 – 2013

    I started “Greening Innovations” in cooperation with one of the biggest banks in Germany, “Stadtsparkasse”. We focused on using recycled clothes, redesigning them, and retailing them while donating 30% of our profits to refugees.

    Dr. Rüdiger Hansen

    Dentistry.

    Dentist Internship· 2012