HomeChapter I
Creation & Curation

Keno Peer
In his own words
I grew up between worlds that were never separate to me: seven generations of medicine and a family shaped by art, architecture, and collecting. Rather than choosing one path, I found myself drawn to the space between them. Beauty and health, intuition and structure, tradition and technology.
I’ve always been curious about how things connect. How experiences shape our perception, how seemingly unrelated ideas reveal common patterns, and how those connections can become something meaningful.
Over time, that curiosity became a way of approaching life: a continuous experiment in turning ideas into structures that can outlive the moment. Brands, companies, investments, and communities are different expressions of the same question: What is worth creating today that could still matter generations from now?
I call that idea Future with Tradition.
Founded
Peers Capital
Backing the Future of Human Health.
Co-Founder & Partner· Since 2026
We invest in the next generation of companies shaping human health and wellbeing.
Peers Capital brings together founders, operators and investors to discover, evaluate and invest in early-stage health companies.
We invest on a deal-by-deal basis, giving our members access to selected opportunities and the freedom to decide where and when they participate.
For founders, we bring together capital and a network of people who have built, scaled and backed businesses across health, technology and consumer, and who understand what it takes to turn an early belief into something that lasts.
Invest among Peers.

Peers Studio
Designing the Future of Human Health.
Founder· Since 2024
We think strategically, drawing on nearly a decade of experience working exclusively across health and wellbeing.
We build brands for companies shaping the future of human health—helping them earn trust, reach more people and create lasting value.
Our work brings together strategy, identity, digital experiences, photography and film. We connect the digital and physical worlds through campaigns and experiences that meet people at every point of contact, from the first impression to everyday life.
From early ideas to established companies, we work alongside founders and teams to turn what they are building into something people can understand, feel part of and remember.
Shaped among Peers.

Peers.Earth
Peers for Human Health.
Founder
Health is the energy to participate fully in life.
To feel seen, energized and connected. To have the strength to move, the inspiration to create, the desire to love and the freedom to enjoy life fully.
We believe health should be rooted in the present while protecting tomorrow.
Peers brings together founders, operators, creatives and investors to build and back health companies, helping them earn trust, reach more people and create lasting value.
Not just longer lives. Fuller ones.
Built among Peers.

Invested & Shaped
Baseline
DNA based 1:1 Health OS.
Investor · Peers Capital· Since 2026
Branding, UI/UX, WebsitePeers Studio
Baseline builds personal health guidance on a person’s own genome. Each member starts with a one-time whole genome analysis, then has lab tests twice a year and a yearly epigenetic check, which together set an individual reference point.
Most health advice compares people with population averages; Baseline compares each member with their own baseline instead. From that it sets three prioritised actions for each day and follows them through the member’s own devices, with an advisory board of physicians, sleep scientists and performance coaches behind the work and members in control of their health record.

The Protocole
Physician-guided Peptide Protocols.
Investor· Since 2025
Brand, Product, Digital, SocialsPeers Studio
The Protocole is a physician-guided peptide platform based in New York. Members begin with an intake, then receive a protocol built around a clear goal, such as recovery, performance or longevity, and a licensed clinician follows their progress over time.
Where peptides are often bought through scattered and loosely regulated channels, The Protocole fills each prescription through regulated pharmacy partners and puts quality control and monitoring at the centre of the service. Delphine Le Grand and Cindy Yan founded the company after working together in longevity, and it came out of stealth in April 2026.
Built by science. Designed for the future. Longevity protocols reserved for those who demand more from modern wellness.

Everyday Dose
Say Hello To Smarter Coffee.
Investor & Founding Team· Since 2020
Everyday Dose makes functional coffee for people who want the ritual of coffee without the jitters or the crash. Its blend combines Lion’s Mane and Chaga mushrooms with grass-fed collagen, L-theanine and a measured amount of caffeine.
Founded in Austin in 2020, the company spent its first years selling directly to its customers and lab-tests every batch. In 2025 Everyday Dose arrived in more than 1,500 Target stores across the United States, bringing mushroom coffee into the ordinary weekly shop.
Believing in the overarching benefits of nootropics and providing alternate solutions especially those suffering with ADHD, we invested in and supported the team with branding and design execution.
We invested into the company with both financial and human capital from day-1 by supporting the brand with all things design. Working closely with the team, our founder helped build up the brand covering everything from brand look and feel, to website and social media presence.

YOU(th)
Unlocking Prevention for 8 billion people.
Investor & Advisor· Since 2024
Strategic Advisory, Fundraise Support, Design, UI/UXPeers Studio
YOU(th) turns a smartphone into a preventive health check. In under two minutes, a short face video, a voice recording and photos of the eyes and skin give estimates for more than 50 biomarkers across ten areas of health, from cardiovascular and metabolic to cognitive and mental wellbeing.
The aim is to make regular screening easy enough to become a habit. Founded in 2023 by Filippo Nigro and Johannes Kraus, the company works with longevity clinics, insurers and wellness brands, and raised $4.5 million in early 2026 to grow its engineering, data and medical research.
After the pandemic, I presented my idea for Sameday Health Chapter 2 to the Board. When I branded & built the company vision, my intention was to grow out of dark times, much like a lotus flower. The aim was to use this time to build a strong foundation and become the change in healthcare.
However, the core team decided to take a break after an intense three-year sprint. My vision for a digital twin reflecting our status was put on hold.
That was until I met the YOU(th) Team. My dream of a digital twin was revived, but with a simpler approach that could potentially reach nearly all 8 billion people on this planet.

The Human Reset
The Fastest Release of Tension & Pain.
Investor & Co-Founder· Since 2023
The Human Reset offers a short, focused treatment for the tension held at the top of the neck. A purpose-built vibrating tool works the sub-occipital muscles at the base of the skull, where stress, posture and screen time tend to settle; the treatment itself takes only a few minutes.
People come for neck and back pain, headaches, jaw tension and dizziness, and for better posture, easier breathing and a sense of calm. A first visit includes a posture and mobility assessment, and the company sees clients in Los Angeles and Westchester, as well as at home.
Having experienced and benefited from The Human Reset technique first hand we were blown away as to why more people had not heard of or tried it. Convinced of the method's merits having seen how it positively impacted our posture, mobility and mental clarity we wanted to play a role in re-branding, relaunching and growing the method as a brand in itself.
We entered a collaboration agreement with the practitioner to invest in the company (through both finance and human capital) for an equity stake, re-imagine the brand and re-launch. We updated the brand look and feel, recreated the website, implemented an online booking flow and fully manage the digital and physical brand presence. In addition we support with ongoing strategic advisory, operational execution, social media and ad management as well as brand and community activations.

Sameday Health
Healthcare, personalized.
Investor & Senior Creative Director· 2020 – 2023Exit in 2023
Peers Studio
Sameday Health is built on a simple idea: people should be able to feel better the same day. It offers primary care, virtual visits, lab work and rapid testing, together with wellness treatments, weight-loss programmes, vaccines and men’s and women’s health.
Felix Huettenbach and Max Oehme founded the company in September 2020, opening its first clinic in Venice, California, when testing was hard to find. It grew quickly to dozens of locations, added care in people’s homes, and today focuses on ongoing, personal care through its clinics in Southern California and online.
Having invested into the company from the outset as the pandemic broke out, our founder became a shareholder and acted as the creative director and had ownership of all visual and brand assets.
This included everything from brand logo, web design, physical location and interior aesthetics as well as company merchandise / uniforms, company car fleet design and many more.

Empowder
Circadian Supplement.
Investor· 2023
Brand Identity, PackagingPeers Studio
Empowder is a daily supplement built around the rhythm of the day. Rather than one all-purpose formula, it comes as two powders: a morning blend for focus and an evening blend for recovery.
The formulas draw on natural sources of vitamins, minerals, antioxidants, amino acids and enzymes, including greens such as chlorella, and are made to be mixed simply with cold water. Founded by Louis and Philip, Empowder was created for people who ask a lot of their bodies and minds and want a steady foundation rather than a quick fix.

W8X
Your All-in-one Strength Training Gym.
Creative Director & Founding Team· 2018 – 2020Exit in 2021
W8X, later Arena, made a compact strength-training machine that takes the place of a rack of weights. A motor-driven cable creates more than 200 pounds of resistance from a unit that weighs about 60, so a full gym fits into the corner of a room.
Training runs through an app that sets the load, tracks reps and speed and offers hundreds of guided exercises and programmes written by strength coaches. Designed with MIT engineers, the device has been used by professional teams, athletes and physical therapists for training and rehabilitation alike.
Being involved in the company from the start, our founder acted as the creative director and an equity holder for Arena (fka W8X) being responsible for everything brand related up until the exit in 2020. The work conducted included the inception and development of the brand end-to-end, including the physical product design, logo, web and digital media presence as well as planning, organization and execution of physical events and brand activations.

Invested
Optios
The foundation model for the brain.
Investor · Peers Capital· Since 2026
Optios is building a foundation model for the brain: an AI layer that reads how a person is actually doing, moment to moment, and responds.
Unobtrusive sensors gather neurophysiological signals while someone works, trains or performs; Optios interprets them in real time and turns them into insight into brain activity, cognitive metrics and targeted interventions, from coaching and neurofeedback to helping people and AI systems work better together.
The company is based in San Diego and led by its founder, the physician and neuroscientist Dr. David Bach, and draws on fifteen years of DARPA-funded research and a database of brain recordings from people in demanding, high-stakes roles.

Alta Marea
Luxury Peptide Suncare.
Investor · Peers Capital· Since 2026
Alta Marea is an Italian suncare brand that treats daily SPF as part of skincare rather than an afterthought. Its name means “high tide”; it is made in Italy and raised in the UK.
The first collection has three products: LA LUCE, a light SPF 50 serum for the face; LA SETA, a sheer SPF 50 for the body; and LA CREMA, a nourishing body milk for after the sun. The formulas pair modern UV filters with a biomimetic peptide complex, hyaluronic acid and cold-pressed Italian olive oil.
Founded by Nico Morga Alden, Alta Marea is independent and female-led, and built around a slower, more considered approach to beauty.

Plan A
Reversible Male Birthcontrol.
Investor & Advisory Board· Since 2023
Plan A is a male contraceptive designed to be non-hormonal, long-lasting and reversible, developed by NEXT Life Sciences in Los Angeles.
It builds on Vasalgel, a hydrogel placed in the vas deferens during a short outpatient procedure, where it blocks sperm; it is intended to last for years and to be reversible. Plan A is still in clinical development, with trials of its delivery system in North America and Australia, and its aim is simple: to give men a reliable option of their own and share the responsibility for contraception more evenly.
Believing in the mission and team behind Plan A and trying to offer non-hormonal alternatives to birth control, our founder invested in the seed round of Plan A and provides brand and design advisory services to the company's CMO.

The Blood
Turn your Period Blood into Insights.
Investor· Since 2024
theblood turns menstrual blood, usually thrown away, into a source of health information. The Berlin company was founded in 2022 by Isabelle Guenou and Miriam Santer, later joined by Dr. Lucas Mittelmeier.
The test is done at home: blood collected with a menstrual cup goes to a partner laboratory, and the results appear in an app, where hormones and nutrient markers can be followed from cycle to cycle, with no needles and no clinic visit. In 2026 theblood began working with the testing group SGS on the scientific and regulatory groundwork for diagnostics in areas such as fertility, endometriosis and PCOS.
Discover the first menstrual blood fertility and menopause test.

Bloom
Therapy that works for everyone.
Investor· 2020 – 2023Exit in 2023
Bloom was a self-therapy app built on cognitive behavioural therapy. Short interactive video sessions guided people through stress, anxiety, sleep, habits and relationships, at their own pace.
Leon Mueller and Daniel Lohse started it in New York in 2019, after moving there from Germany, on the idea that the methods of CBT can be learned and practised alone. The app reached more than 1.5 million people and was Apple’s App of the Day; in 2024 Spring Health acquired its library of more than 700 guided sessions for its own care platform.
Believing in both the team and mission of bloom, our founder invested in the company at seed stage.

Final Mouse
Aim For Greatness.
Investor· 2023
Finalmouse makes gaming mice and nothing else. It works toward one aim: a mouse so light and responsive that the tool disappears and only the player’s intent is left.
Its lines include the Ultralight, the magnesium-bodied Starlight-12 and the Starlight X, its most extensive redesign, developed over several years around a single carbon-fibre composite shell. Released in small, limited batches that tend to sell out quickly, its mice have a devoted following among competitive players.

Creative work
Extension Health
Achieve Optimal Wellbeing.
Branding, Content, DesignPeers Studio
Extension Health is a longevity clinic in New York’s West Village, founded by Dr. Jonathann Kuo. It grew out of Hudson Life, part of his Hudson Health practice, and opened under its new name in 2024, offering diagnostics such as DEXA and VO2 max testing alongside peptide, IV and regenerative therapies.
Peers Studio created the brand identity that carried this change: a new symbol and wordmark, a visual language for the clinic’s programmes, and the content and design for its launch, from city billboards to the website.

Razeco
Shave The Future.
Branding, Packaging, Website, CampaignPeers Studio
Razeco is a German razor company making disposable razors and system-razor blade heads from a material that is 99 percent bio-based, certified by TÜV Austria. Designed in Switzerland and made in Germany, its razors offer an everyday alternative to fossil plastic in the bathroom.
Peers Studio built Razeco’s foundation with its founders: the brand identity, packaging, product photography, the website and the campaigns that followed, from the launch film to outdoor posters, continuing as a design partner until the team took design in-house. In 2025 Razeco won the Audience Award at the Green Product Award.

Zellaforte
Longevity Pioneer Since 1958.
Branding, DesignPeers Studio
Zellaforte is a longevity supplement brand rooted in cell research, from the Anstalt für Zellforschung in Vaduz, Liechtenstein, whose work goes back to 1958. Its range includes KeraBiotic, Magnesium and Health+, sold online and through German pharmacies.
Peers Studio gave this long heritage a contemporary form: a new wordmark and pattern, a packaging system across the range and the design of the website, bringing a quiet, modern clarity to a brand with decades of history.

Olympian Labs
For Every Mile Of Life.
Rebranding, Design, PositioningPeers Studio
Olympian Labs is a supplement maker in Phoenix, Arizona, started in 1992 by two athletes who wanted supplements without artificial colours, sweeteners or preservatives. Its range covers protein, performance, sleep, focus, joints and women’s health, sold through its own shop and retailers such as Walmart, Target and iHerb.
Peers Studio led the rebrand of this long-standing company, from positioning to design: a new symbol and labels, product imagery and the website, built around a simple idea of supplements for every mile of life.

re'Elle
The Age Of Knowing.
Branding, Campaign, WebsitePeers Studio
re’Elle is a women’s health brand built on a simple belief: “Female health has many faces. Know yours.”
Peers Studio created re’Elle’s brand identity, including its wordmark and apostrophe symbol, a campaign around the line “The Age of Knowing” and the brand’s website.

Pharia Health
Your Mind, But More Focused.
Branding, Brand Guidelines, WebsitePeers Studio
Pharia Health is a brain performance company in San Francisco, co-founded by the physician-scientist Jeeshan Chowdhury. Its clinicians use FDA-cleared, non-invasive magnetic stimulation in short, structured protocols designed to support focus, drive and emotional steadiness.
Peers Studio developed Pharia’s brand identity, set it down in a full set of brand guidelines and carried it into the company’s website: a calm language, clinical yet human, for a new kind of care for the mind.

Foundrise
More Than A Hub, A Movement.
Branding, Website, EventsPeers Studio
Foundrise is an investment-readiness and growth partner for women building companies in health, wellness and beauty, bringing capital, strategy and community together. It runs retreats where founders sharpen their story and prepare to raise, and it points to a stark figure: in 2025 only 1.5 percent of venture funding went to female founders.
Peers Studio created the Foundrise brand and website and extended the identity into its events, from campaign billboards to the programme of its Investment Readiness Retreat in Mallorca.

Creandum
Euro Seed 50: A Stage For Founders.
Event Branding, Print, WebsitePeers Studio
Creandum is a European early-stage venture firm with offices in Stockholm, Berlin, London and San Francisco. In 2025 it introduced the Euro Seed 50, a list of fifty of Europe’s most promising seed-stage companies, chosen with seed funds and angel investors, and brought their founders together for a founder-only gathering in London.
Peers Studio created the event brand for Euro Seed 50 and carried it through print and the event website, from the stage screens to the printed programme of speakers and agenda.

Good in Bed
All You Wanted To Know About Sleep.
Creative PartnerPeers Studio
Good in Bed makes blue-light-blocking glasses for the evening, designed to help people sleep more deeply. Its amber “Off Duty” lenses filter the blue light of screens and lamps after dark, drawing on sleep research and circadian biology, and come in three frames, Riley, Kai and Dylan.
Founded by Masha Maltsava, the brand treats a good night as the start of a good day: when you rest well, you rise well.

Promix
No artificial anything.
Creative Consultant· 2019 – 2020
Promix makes protein and everyday supplements with as few ingredients as possible. Its whey comes from grass-fed, pasture-raised cows: the unflavoured version is a single ingredient, the flavoured ones add only a few more, and everything is independently tested.
Albert Matheny, a registered dietitian and exercise physiologist, founded the company in 2011 because he could not find supplements that met his own standards. From Gainesville, Florida, Promix has grown to include creatine, protein bars, collagen and gut-health blends, all guided by one idea: no artificial anything.
This project involves implementing new branding, creating wireframes for web, transitioning from plastic to organic packaging, creating custom photography and filters for web and social media, as well as graphic designs for a pop-up in NYC for Promix.
Keno has been working together with Albert Matheny, CEO & Founder of Promix Nutrition, on creative assets like graphic and web designs, expo designs, implementing the new brand identity, and photo and video productions.

Remedy Place
The World's First Social Wellness Club.
Creative Consultant· 2019
Remedy Place is a social wellness club: a place to meet, talk and spend time together built around feeling better rather than drinking. Neither a spa nor a gym, it brings members together for guided ice baths, infrared saunas, hyperbaric and red-light sessions, IV therapy, bodywork and classes, often side by side.
It was founded by Dr. Jonathan Leary, a doctor of chiropractic who spent years as a concierge doctor in Los Angeles working with athletes and performers. The first club opened in West Hollywood in 2019; Remedy Place has since grown to New York and Boston, on the idea that self-care is easier to keep up, and more enjoyable, when it is shared.
Keno helped Jonathan and created the launch creatives for the first Remedy Place on Sunset Blvd. in Los Angeles.

Quantgene
Ushering In The New Era Of Genomic Medicine.
Creative Consultant· 2019
Quantgene is a genomics company based in Santa Monica, working to move medicine from treating disease toward preventing it, starting with cancer. Jo Bhakdi founded it in 2015 at UC Berkeley around one goal: to detect disease earlier and help people live longer, healthier lives.
Its own deep-sequencing technology, DeepGen, finds very small genetic signals in a blood sample, and became Serenity, a membership that builds a personal health profile from a person’s genetics and follows it over time. During the pandemic Quantgene turned its lab to COVID-19 testing and variant tracking for Southern California, running up to 20,000 tests a day.
Project 1: Development of the Quantgene showroom in Santa Monica, California, USA.
Project 2: Branding, website, marketing assets and merchandise for Pioneer Academy.
Project 3: Interior design of the Quantgene HQ for improved productivity and happiness.

Moss Venice
The Home For Your Ideas.
Creative Consultant· 2023
Moss is a place to work, rest and gather in Venice, California, a short walk from Abbot Kinney, in a three-storey, plant-filled loft inspired by a treehouse. By day it is a calm co-working space; in the evenings it becomes a room for talks, music, breathwork and community events.
Founder Savannah Aubinoe opened Moss in 2023 on the idea that productivity and recovery should share the same space: a sauna, cold plunge, red-light therapy and a meditation studio sit just down the hall from the desks. When the Palisades Fire struck in January 2025, Moss opened its doors as a donation centre and shelter for people who had to leave their homes.

Beginnings


Kristian Schuller
Fashion photography, New York and Berlin.
Trainee· 2016
Kristian Schuller is a fashion and portrait photographer known for colourful, theatrical images. Born in Romania and raised in Germany, he studied photography under F.C. Gundlach and fashion under Vivienne Westwood in Berlin, where he met Peggy Schuller, his creative partner ever since.
Isabella Blow introduced him to Condé Nast, and he went on to photograph for Vogue, Elle, Tatler and Harper’s Bazaar, working from Paris, New York and Berlin. His books include “90 Days, One Dream”, “Tales for Oskar” and “Anton’s Berlin”, and he has exhibited across Europe and in the United States.
Keno assisted as a trainee under Kristian Schuller, the New York and Berlin-based fashion photographer.

Stefan Imielski
Photography for Elle, Vogue and Harper’s Bazaar.
Trainee· 2015 – 2016
Stefan Imielski is a fashion photographer from Munich. He spent many years in front of the camera as a model before moving behind it, and now works internationally across Europe and New York, with editorials in Vogue, Elle, Harper’s Bazaar and L’Officiel that range from simple, natural images to glamorous high fashion.
Keno assisted Stefan on shoots in Germany and Spain for magazines including Elle, Vogue, and Harper’s Bazaar.

Ergon 3
Product Industry Design.
Industrial Design Trainee· 2014
ergon3 Design is an industrial design studio in Gauting, just outside Munich, founded in 1999 by Thomas Detemple and Peter Trautwein. It designs capital goods, transport interiors from bus seats to subway trains, and medical equipment, with particular care for hygienic design, alongside interfaces, brand graphics and exhibition stands.
A long collaboration with Dornier MedTech on urology workstations earned the studio a red dot recognition, and its work has also been recognised by iF.
At Ergon 3 I learned how to bring an idea to reality. This includes the fundamentals of CAD software, concept sketches, prototype build, material listing, structured build phase and product photos. In this time I built a complete couch, with storage compartments and the possibility to change it into a bed.

Greening Innovations
Recycled clothes, redesigned for a cause.
Co-Founder· 2012 – 2013
I started “Greening Innovations” in cooperation with one of the biggest banks in Germany, “Stadtsparkasse”. We focused on using recycled clothes, redesigning them, and retailing them while donating 30% of our profits to refugees.

Dr. Rüdiger Hansen
Dentistry.
Dentist Internship· 2012
